About the Role
Fortune & Forks is seeking a Senior Social Media Strategist to spearhead our social media initiatives and drive audience growth and engagement. This role is pivotal in shaping our digital presence, ensuring it reflects our brand identity while achieving business objectives through data-driven and creative approaches. You should have a strong understanding of social media trends, a knack for storytelling, and the ability to create content that aligns with our brand voice.
Key Responsibilities
* Master and Evolve Editorial Voice: Maintain a deep understanding of Fortune & Forks' editorial voice, ensuring it resonates across all social media channels and aligns with the brand identity.
* Optimize Strategy Based on KPIs: Regularly assess and refine social media strategies to achieve KPI targets, making data-driven adjustments to pacing and campaign execution.
* Collaborate on Innovation and Testing: Partner with the audience development team to brainstorm creative ideas, design rollout strategies, and test new initiatives to drive engagement and growth.
* Drive Strategic Alignment: Shape the strategic direction of social media content to ensure alignment with the company’s broader business goals and marketing strategies.
* Develop Integrated Strategies and Briefs: Combine data analysis and creative thinking to produce detailed, integrated social media strategies and campaign briefs; present findings and recommendations to internal teams.
* Lead Weekly Social Media Meetings: Organize and facilitate meetings to align priorities, review upcoming campaigns, and incorporate feedback from stakeholders.
* Analyze Social Media Performance: Conduct comprehensive performance reviews using analytics tools to uncover trends, measure ROI, and provide actionable insights for continuous improvement.
Requirements
3-4 years of social media experience
A deep understanding and meaningful commitment of the Fortune & Forks brand
Proven experience in social media strategy, with a strong track record of achieving KPIs.
Expertise in analytics tools and translating data into actionable strategies.
Creative mindset with the ability to innovate and adapt in a fast-paced, ever-evolving landscape.
Strong communication and leadership skills to drive alignment and collaboration.
Platform proficiency, competent in ad platforms such as paid social, programmatic display, search, remarketing, etc.
About the Company
Fortune & Forks is a professional network for trailblazing women of color founded to foster fellowship, celebrate accomplishments, and exchange key resources amongst each other on the journey toward major success.
In a series of events throughout the year, we invite a diverse group of Gen Z & Millennial women to create a community in fun, engaging, and authentic environments that build power and lay the foundation for this generation of women to transform our world.